25 845 597Trees planted

At M-Cube we believe that people, with their different stories and their different backgrounds, are the DNA of the company.  Moving from this behaviour, we want to deliver benefits for people, focusing on the environment and for the future generations. 


So why planting trees? 


Because forests are affected by both climate change and human activities. Droughts, violent storms and parasites, but also wildfires destroy hectares of forests, with repercussions on the global environment. Trees protect the soil from erosion, create a sustainable environment and enrich biodiversity. They absorb carbon dioxide (CO2) releasing oxygen back into the air and they also absorb pollutants in the air such as  sulfur dioxide, nitrogen oxides and ozone.


Planting trees across Europe it’s just the first step through a long term zero carbon footprint Strategy. 

Check out our forests on the map :

  • Project in progress
  • Closed project
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They take part to the projects

Number of Reforest'actors :1


M-Cube is the European leading company in In-Store Digital Engagement, with a portfolio of solutions that range from In-Store Radioto Digital SignageInteractivity and Omnichannel applications. We develop innovative digital solutions to improve service, engagement, customer retention and communication within the retail industry. 

Established in 2001, we soon emerged as a leader in In-Store Radio, then, in 2004, we moved into Digital Signage, specialising in the integration of hardware and software systems and the creation and management of multimedia content. Subsequently we expanded our range of services with the aim of creating increasingly personalized customer journeys by bringing the advantages of the online world into the physical store.

With offices in Italy, United Kingdom, France, Belgium, The Netherlands, Germany, Spain, China and Hong Kong, and a consolidated network of global partners, we currently manages over 45,000 installations around the world for over 400 brands in the Fashion & Luxury, Retail, Finance & Insurance, QSR, Grocery Retail and Automotive sectors.

Our strength is the managing of both audio and video installations through a subscription model, so we are able to create, modify, update our customers’ audio and visual contents in real time. For every new subscription activated in 2022, we will work with Reforest’Action to plant a tree. Our goal is to plant at least 10,000 trees across Europe by the end of the year

News from the field

Brazil : new planting season within the Center for Bioeconomy and Conservation of the Amazon (CBCA) Since September 2019, Reforest'Action has been supporting the restoration of Amazonian forest cover by funding an ambitious reforestation project in the state of Rondônia, in the southwest of the Amaz

From 2019 to 2021: review of three years of action The project started in September 2019 pursued two main objectives, articulated around two distinct components. Let's look back at the first three years of the project and the benefits generated. Component 1: Developing agroforestry  

News from our agroforestry and forest ecosystem restoration project in BrazilLaunched in 2019, this project funded by Reforest’Action seeks to fight deforestation, restore degraded ecosystems and develop edible forests in the heart of the Rondônia state.

The work that has been undertaken concerns two distinct areas:  Private plots where trees have been planted in agroforestry since 2019 A 260-hectare plot within the 90,000-hectare Rio Preto Jacundá protected reserve. The trees that have been introduced there since 2021 in order

Photos of the projects