Toute l'actualitéFrom a mango tree planted in Senegal by Stéphane Hallaire in 2010, Reforest'Action was born, a visionary company dedicated to turning crowdplanting into a genuine lever for civic action. Fifteen years later, thanks to our ability to innovate and adapt, our experience in the field, and the trust of more than 3,600 companies, we are pursuing our mission to regenerate forest and agroforestry ecosystems on a large scale in the face of heightened global environmental challenges. To mark our anniversary, rediscover the history of this collective adventure!
Reforest'Action, a pioneer in crowdplanting
The revelation of the Senegalese mango tree
In July 2010, Stéphane Hallaire traveled to Senegal and discovered a reforestation project. He planted his first tree, a mango. It was a revelation. On his return to France, he left his job and founded Reforest'Action. Every day, at lunchtime, Stéphane would take a walk in the forest and reflect on his strategy. That's how the idea of crowdplanting was born, what if everyone could plant the tree they were financing online? In October 2010, the first Reforest'Action website was launched.
Reforest'Action gains the trust of companies
The first companies soon put their trust in Stéphane and Reforest'Action, and financed the planting of thousands of trees in Senegal. To develop new projects, Stéphane traveled to Peru in 2011 and India in 2012. The following year, new partnerships were formed in Guatemala and Haiti. From its small office in Rueil Malmaison, Reforest'Action continued to expand the scope of its action in favor of forests.
Reinventing ourselves to keep going
Despite these initial successes, the geographical distance between reforestation projects and French companies resulted in a significant drop in business. But Reforest'Action succeeded in reinventing itself by launching, in 2014, the development of forestry projects in France, as close as possible to companies. It was the innovation they had been waiting for, sparking renewed enthusiasm and engagement.
Celebrating the first great successes
In 2015, Reforest'Action celebrated its fifth anniversary and was selected as a winner of the French Environment and Energy Management Agency’s “Investments for the Future” program. At the end of 2016, Reforest'Action reached the milestone of one million trees planted worldwide, thanks to the support of over 1,000 companies and 50,000 citizens. In 2017, new members joined the team. Forestry projects continued to spring up across Europe, and also in Morocco and Indonesia. That same year, Reforest'Action launched a new website to more widely include companies and citizens in support of forests.
A strong growth driven by our commitment and expertise
Citizens join forces with Reforest'Action
2019 marked a turning point in Reforest'Action's development. New projects were launched both internationally and within Europe. Reforest'Action created the Month of the Forest, whose first edition, held in March 2019, reached 7 million people in France and contributed to growing citizen momentum. From very small businesses to large corporations and medium-sized companies, many became contributors to our work. By the end of 2019, Reforest'Action had 19 employees, twice as many as the year before.
Pandemics and resilience
2020 marked the tenth anniversary of Reforest'Action, 10 years dedicated to the challenges and benefits of reforestation, 10 years of discovery and professionalization, and 10 million trees planted. Despite a planting season impacted by the COVID-19 pandemic, it was an exceptional year, with strong and rapid growth, new offices, a dozen new recruits to strengthen the team with diverse talents, and the creation of a global network of Project Officers that allowed us to deploy our expertise as close as possible to the areas where we operate and to our local project leaders.
International recognition of our work
As co-initiator of the Global Forest Summit in 2021 and speaker at the General Assembly of the United Nations Forum on Forests, our founder Stéphane Hallaire has helped strengthen global multi-stakeholder dialogue for forest protection and restoration. He also plays an active role in the Circular Bioeconomy Alliance, founded by King Charles III as part of the Sustainable Markets Initiative. In 2021, as the UN launched the United Nations Decade for Ecosystem Restoration and emphasized the need to triple investment in Nature-based Solutions by 2030 to respond effectively to environmental crises, Reforest'Action set the goal of planting or preserving 1 billion trees by that deadline.
New strategic pillars
Voluntary carbon market & regenerative agriculture
Starting in 2022, Reforest'Action embarked on a new chapter in its history. Recognizing that the voluntary carbon market is a major source of funding needed to achieve climate objectives, we are accelerating the development of high-quality certified projects designed to deliver strong impacts on climate, biodiversity and communities. We prioritize sequestration projects that meet the highest international standards. These projects, which are more complex and take longer to develop, more clearly demonstrate the long-term benefits of carbon sequestration. Our first certified projects are now underway in Brazil, South Africa and Rwanda. As an expert in agroforestry, we also develop regenerative agriculture projects, either within a company's value chain or beyond, enabling them to take action to regenerate living systems while addressing specific or sectoral challenges.
Impact monitoring and R&D
Thanks to the development of a hub dedicated to impact and R&D, we are building a comprehensive system for information and data analysis related to forest and agroforestry ecosystems and their benefits for climate, biodiversity, the soil and water systems, and communities. This global approach to impact management, which is unique in the market, is backed by 15 years of experience, scientifically validated methodologies and technological tools. It is supported by the launch of a digital MRV platform, which enables our teams to collect and analyze reliable, verifiable data on project implementation, monitoring and impact measurement, and to deliver key indicators to the companies that finance these projects.
Large-scale investors
The company's growth continues. In 2024, we welcomed investors blisce/ and Eiffel Essentiel to accelerate the development of our impact monitoring technology and the deployment of large-scale certified natural ecosystem restoration projects. In 2025, Reforest'Action has more than 90 employees, including around ten Project Officers based close to the projects in the field. Since 2010, more than 1,650 projects have been implemented across 45 countries, covering over 35,000 hectares, thanks to funding from more than 3,600 companies.
With 15 years' experience, Reforest'Action is now a recognized and trusted player in Nature-based Solutions, thanks to its expertise in ecosystem restoration and its collaborative approach with local partners. The rest of the story is being written with you, contact us!