Reforest’Action / Contributing companies / Maison Francis Kurkdjian

At Maison Francis Kurkdjian, creation isn't just about crafting exquisite scents; it's a force for positive change. Teams are committed to imagine a more sustainable perfumery, designed in harmony with nature. Maison Francis Kurkdjian advocates for a more minimalist luxury experience, focused on the quality of raw materials and the respect for the Earth's resources. At Maison Francis Kurkdjian, true luxury resides within the bottle itself. Since 2023, the Maison has been supporting agroforestry projects in partnership with Reforest’Action, focusing on regions close to the perfumer's heart – Morocco and France.

15,160
trees planted or preserved

Estimated benefits of trees planted or preserved

2,274
tCO2-eq stored over 30 years
45,480
animal shelters created
60,640
months of oxygen generated
15,160
hours of work created
Maison Francis Kurkdjian

Since its creation in 2009, Maison Francis Kurkdjian has been a renowned creative house in the world of luxury perfumes. With a premium and ultra-selective presence in over 46 countries, the Maison is notably embodied by its iconic fragrance Baccarat Rouge 540.

Maison Francis Kurkdjian cultivates an artistic approach to perfume creation, where poetry, joy, and passion for the product guide every step. Committed to preserving the heritage of perfumery and the natural olfactory heritage, the Maison invests in the protection of nature and the strengthening of biodiversity resilience in the face of climate challenges.