14 141 893Trees planted

Année après année Duracell s’engage à réduire son impact environnemental grâce à une démarche RSE à 360°. Les équipes Duracell travaillent au quotidien pour mener des actions plus durables, notamment grâce à des emballages 100% recyclables, des emballages faits à partir de 85% de matériaux recyclés, et en étant le 1er intervenant à avoir initié la réduction du plastique sur l’emballage des piles alcalines.

Duracell lance également une campagne de sensibilisation auprès des consommateurs afin d’améliorer le taux de recyclage des piles. 

Soutenir Reforestaction s’inscrit donc dans la continuité de notre démarche. 20 000 arbres seront plantés en France et dans diverses régions du monde afin d’aider au reboisement de nos forêts qui participent au bon équilibre de notre environnement. 

Check out our forests on the map :

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  • Closed project
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Benefits created by the trees already planted

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Project benefits

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They take part to the projects

Number of Reforest'actors :1

Description

Duracell est l’un des leaders mondiaux de la fabrication de piles alcalines, piles spéciales et piles rechargeables haute performance. Depuis sa création au début des années 40, la société est devenue une marque iconique, reconnue pour ses piles longue durée et haute performance. Les normes d’assurance qualité Duracell garantissent des matériaux de qualité, avec des tests rigoureux et des contrôles de performance et de consommation d’énergie. Et depuis 45 ans, au cœur de tout cela : le lapin Duracell.

News from the field


In Peru, already one million trees to restore the forests in the region of PiuraSince 2019, Reforest'Action has been supporting the reforestation of the Piura region in Peru, affected by desertification and soil erosion. Carried out in the field for the local NGO Progreso, the pr

Since 2019, Reforest'Action has been supporting the reforestation of the Piura region in Peru, affected by desertification and soil erosion. Carried out in the field for the local NGO Progreso, the project aims to recreate forests on the mountain ranges in order to restore their soils and biodiversi

Peru : fighting against the advancing desert in the Piura regionLocated in the northern part of Peru, the Piura region has an extremely arid climate. The dry soils, on which the breeders and farmers live, are threatened by erosion. Thanks to funding from Reforest'

Located in the northern part of Peru, the Piura region has an extremely arid climate. The dry soils, on which the breeders and farmers live, are threatened by erosion. Thanks to funding from Reforest'Action, 500,000 trees of various species have been planted since January in order to breathe new lif

Photos of the projects