26 049 894Trees planted

A l’heure où l’impact du digital questionne et interpelle, WellPack s’associe à Reforest’Action pour la première fois et a pris pour objectif de planter 2 000 arbres cette année. Cette démarche sera complétée à horizon juin 2022 par la capacité à mesurer l’impact carbone de chacune de nos campagnes sms afin de devenir la première régie mobile à partager avec ses annonceurs ces KPIs, de façon totalement transparente. L’évaluation de l’impact carbone de nos campagnes sera assurée par un tiers mesureur labellisé indépendant de Wellpack.

 

Notre stratégie repose sur trois piliers : mesure, optimisation, compensation.

Check out our forests on the map :

  • Project in progress
  • Closed project
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Project benefits

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They take part to the projects

Number of Reforest'actors :1

Description

Wellpack est le leader français du sms marketing d’acquisition. Notre métier historique est la collecte et l’enrichissement de données BtoC. L’aboutissement de 20 ans d’investissement est une base propriétaire de 32 millions de contacts de plus de 18 ans RGPD Compliant. Cette donnée est valorisée de deux manières : enrichissement de bases CRM, activation via sms marketing et télémarketing.

News from the field


Brazil : new planting season within the Center for Bioeconomy and Conservation of the Amazon (CBCA) Since September 2019, Reforest'Action has been supporting the restoration of Amazonian forest cover by funding an ambitious reforestation project in the state of Rondônia, in the southwest of the Amaz

From 2019 to 2021: review of three years of action The project started in September 2019 pursued two main objectives, articulated around two distinct components. Let's look back at the first three years of the project and the benefits generated. Component 1: Developing agroforestry  

News from our agroforestry and forest ecosystem restoration project in BrazilLaunched in 2019, this project funded by Reforest’Action seeks to fight deforestation, restore degraded ecosystems and develop edible forests in the heart of the Rondônia state.

The work that has been undertaken concerns two distinct areas:  Private plots where trees have been planted in agroforestry since 2019 A 260-hectare plot within the 90,000-hectare Rio Preto Jacundá protected reserve. The trees that have been introduced there since 2021 in order

Photos of the projects