At KEVIN.MURPHY, we care about the environment. Creating products with a conscience that are both kind to the hair and to the environment has been our guiding principle from the very beginning. Our formulas are created to use both the best in science and nature. As part of our global action to measure and reduce our emissions, our company is committed to the forests alongside Reforest'Action by supporting projects to restore forest ecosystems. We chose to work with Reforest'Action because they focus on both preserving, restoring, and creating forests.
We will plant 21.000 trees in The United Kingdom spread over four projects:
Lake district Lowther : 9000 trees
Stansted Forest : 6275 trees
Leckhampstead : 3353 trees
Appleton : 2372 trees*
*The Appleton project is a very new initiative and will be added to the website very soon.
With this initiative we aimed to not only plant trees, but also to preserve and maintain an ecosystem and biodiversity where diseases, storms or other disasters have damaged our forests. With Reforest'Action, we had the opportunity to bring our KEVIN.MURPHY team on the field in STANSTED FOREST with the foresters and people behind the project in. This experience reinforced how important it is for brands and organisations to be ‘walking the talk’ when it comes to their commitments to the environment.
Watch the KEVIN.MURPHY team on site in the STANSTED forest via the link below